"Free plan" can mean anything from a 7-day trial in disguise to a tier you could run a small brand on forever. This page only lists tools with genuinely usable free plans — and tells you exactly where each one's limits sit.
The standouts: Metricool (1 brand, 50 posts/month, real analytics), Buffer (3 channels, 10 queued posts each), Pallyy (15 posts/month with grid preview), and Postiz (unlimited everything if you self-host it).
At a glance
| Tool | From | Free plan |
|---|---|---|
| Metricool | $22/mo | Yes |
| Buffer | $6/mo | Yes |
| Pallyy | $18/mo | Yes |
| Postiz | Free | Yes |
| Publer | $12/mo | Yes |
| Planable | $11/mo | Yes |
| Typefully | $12/mo | Yes |
| Vista Social | $39/mo | Yes |
| Predis.ai | $32/mo | Yes |
| Post Planner | $12/mo | Yes |
| Tailwind | $15/mo | Yes |
| Zoho Social | $15/mo | Yes |
| CoSchedule | $19/mo | Yes |
The tools
Metricool pairs a full cross-platform scheduler with the best analytics you can get at this price — including competitor tracking and ad reporting. The free plan is one of the most generous in the industry.
Buffer is the classic starting point for social scheduling: connect a channel, fill your queue, and posts go out on schedule. The free plan covers 3 channels with 10 scheduled posts each, and paid plans are priced per channel so you only pay for what you use.
Pallyy delivers a beautiful scheduling experience — visual calendar, Instagram grid preview, unified inbox — at one flat $18/month price. The free plan (15 posts/month) makes it one of the best free TikTok and Instagram schedulers.
Postiz is the open-source answer to Buffer and Hootsuite: self-host it free with unlimited accounts, or use the cloud version. Schedules to 15+ platforms including Reddit, Discord, and Telegram, with AI content features built in.
Publer packs a shocking amount into a budget price: bulk CSV scheduling, evergreen recycling, watermarking, AI captions, and support for 13+ platforms including Telegram and Mastodon. One of the best value schedulers available.
Planable makes content approval painless: posts look exactly as they will live, clients comment and approve in place, and nothing publishes without sign-off. The free plan includes 50 posts to trial the whole workflow.
Typefully is the writer's scheduler: a beautiful distraction-free editor for X threads and LinkedIn posts, with AI suggestions, cross-posting to Threads, Bluesky, and Mastodon, and analytics that show what actually grows your audience.
Vista Social is the fastest-rising all-in-one: scheduling to 13+ platforms including Reddit and Snapchat, a unified inbox, review management, listening, and AI — at prices that undercut the legacy suites significantly.
Predis.ai generates the entire post from a one-line brief — design, caption, hashtags, even short videos and carousels — using your brand colors and fonts, then schedules it. Content creation and scheduling fully merged.
Post Planner pairs scheduling with content discovery: find posts proven to perform in your niche, adapt them, and recycle your winners on repeat. Built on the belief that what you post matters more than when.
Tailwind is the definitive Pinterest scheduler — SmartSchedule picks high-engagement pin times, Communities amplify your reach, and Tailwind Create generates on-brand pin designs automatically. Instagram and Facebook included.
Zoho Social delivers scheduling, monitoring, and team collaboration at small-business prices — and if you already run Zoho CRM, leads from social conversations flow straight into your pipeline.
CoSchedule unifies your whole marketing calendar — social posts, blog articles, emails, and campaigns — in one timeline. ReQueue automatically fills schedule gaps with your best evergreen content.
More tools with free plans
FAQ
For most people, Metricool: one brand across all networks, 50 scheduled posts a month, and genuine analytics. If you can self-host with Docker, Postiz is unlimited and free forever.
Free tiers typically cap connected channels (1–3), monthly scheduled posts (10–50), and lock analytics or team features. All free plans on this page include true auto-publishing, including Reels and TikTok where supported.
When you hit a wall that costs you consistency: more channels than the free tier allows, more than ~1 post/day, needing analytics to see what works, or adding a team member. Paid entry points here start at $6–$22/month.