Metricool Review (2026)
Scheduler with analytics and competitor tracking.
From $22/mo · Free plan: yes · 11 platforms
What is Metricool?
Metricool approaches scheduling from an analytics-first angle. Alongside a capable planner that publishes to every major network (including Reels, TikTok, Shorts, Threads, and Bluesky), you get audience growth tracking, best-time heatmaps, competitor benchmarking, and even Google and Meta ads reporting in the same dashboard.
The free plan is a standout: one brand across all its networks with 50 scheduled posts per month and real analytics included. Paid plans from about $22/month add brands, team members, and unlimited scheduling — making Metricool a favorite of freelance social media managers who need client-ready reports on a budget.
Key features
- Unified analytics. Growth, reach, and engagement metrics for every network in one dashboard, exportable as reports.
- Competitor tracking. Benchmark your accounts against competitors' follower growth and engagement.
- Best-time heatmaps. Visual heatmaps show when your audience is online, per platform.
- Full scheduler. Auto-publishes posts, Reels, TikToks, Shorts, and Stories with an autolist feature for evergreen content.
- Ads reporting. Pulls Google Ads and Meta Ads performance into the same reports as organic.
Supported platforms
Pricing
Free plan: 1 brand, 50 scheduled posts/month, core analytics. Paid plans start around $22/month with unlimited scheduling, more brands, and full reporting.
Best for
Freelance social media managers and data-driven creators who want scheduling and serious analytics in one affordable tool.
Pros & cons
Pros
- Best free plan in the category
- Analytics rival tools costing 5x more
- Competitor benchmarking included
- Covers every major platform
Cons
- Interface has a learning curve
- Composer is less polished than Buffer's
- Some advanced metrics locked to top tiers
Metricool alternatives
FAQ
Is Metricool really free?
Yes. The free plan covers one brand (all its social networks), 50 scheduled posts per month, and genuine analytics — one of the most generous free tiers of any scheduler.
How much does Metricool cost?
Paid plans start around $22/month, unlocking unlimited scheduling, additional brands, team access, and advanced reports. Pricing scales by number of brands.
Can Metricool track competitors?
Yes — you can add competitor accounts and benchmark follower growth, posting frequency, and engagement against your own, even on lower tiers.
Does Metricool schedule TikTok and Reels automatically?
Yes, Metricool auto-publishes TikTok videos, Instagram Reels, and YouTube Shorts directly, and its heatmaps tell you the best time to post each.